Lustran Polymers NAFTA Has Launched a New Image Campaign

The Lustran Polymers business unit recently launched a new image campaign in the NAFTA region. Using the same look as the _European Lustran Polymers campaign , the NAFTA campaign focuses on six growth platforms of the business: pre-colored plastics, products for the medical industry, soft touch resins, weatherable Centrex® resins, Triax® ABS/Nylon alloys and low gloss resins.

The advertisements, developed within the Lustran Polymers corporate identity, highlight the exceptional capabilities and characteristics of the Lustran®, Centrex® and Triax® products. “With the restructuring and renaming of our business unit last year, it was important that we started this year making an impression with existing and future customers,” explained Horst Klink, head of Lustran Polymers NAFTA. “This image campaign aims to catch readers’ attention with its unique images and hold their attention with brief text that explains the benefits of our products.”

The campaign has appeared in Plastics News and is also scheduled for upcoming issues of Plastics Technology and Plastics Engineering.

View the campaign at the _Lustran Polymers Internet – NAFTA Region.