July 2, 2007
Press conference in advance of K 2007
LANXESS Lustran Polymers recently held two press conferences – in Düsseldorf and New York – that were attended by over 80 journalists from the world’s media. These events were designed to highlight the company’s presence at the K 2007 plastics and rubber fair to be held in Dusseldorf.
Hans-Joachim Kogelnik, head of Lustran Polymers, introduced his business unit in a talk entitled "Lustran Polymers – the Colorful Difference". He described the ABS market and explained the LUP strategy of pre-colored plastics. “If you visit us at K 2007, you will immediately see from the exhibits that it really is color that sets us apart from our competitors,” said Kogelnik.
The main purpose of the conference, however, was to highlight the many new developments and case studies from various fields of applications drawn from all the LUP regions. “In Lustran, Novodur, Centrex, Absolac and Triax we have well-established key brands that are known in the market. They are the backbone of our success. Our customers associate them with top quality and high-performance properties.”
LUP was strategically on the right track and constantly striving to become more competitive in the world of ABS. “Our objective is to be a dependable partner for our customers throughout the world,” said Kogelnik in conclusion.
